'Get goaling' introduced ATP's new line of collagen protein bars as the easy win for everyday exercisers.

To connect with this audience, we poked fun at cleché motivational material and the world of fitness, offering Noway as the tastie alternative.

The creatives bold, tongue-in-cheek approach delivered a 40% increase in bar sales and secured national FMCG listing across all major chains.

Now in its third campaign instalment, our 'Get goaling' platform continues to produce consistent sales growth and has expanded to promote a full line of protein products.