Nudies has always been a little quirky compared to other fresh juice brands.

To promote their core range of ‘Nothing but’ juices (made with 100% fruit and no nasties), we decided to have some fun with the original meaning behind their brand name.

For the art, we played on the idea of nude censorship, using minimalist 8-bit type and image pixelation. And for our socials, we kept everything authentic and lo-fi, so everyone knew we weren't taking 'Nothing but nude fruit' too seriously.