‘Zam right’ gave Zambrero a brand code to rival other major players in the fast-food space.

Our catchy affirmation threaded seamlessly through Zambrero’s brand channels and quickly became part of customers' everyday vernacular.

We kicked-off the platform with a toe-tapping spot, featuring up-and-coming Sydney band The Phazes. The ad saw us built a banging Zam burrito, as they built-up the stems of one of their original tracks.

The campaign ran for 3 years, maintaining year-on-year growth. In addition, Zam right lifted Zambrero’s share of search more than all other QSR competitors, despite Guzman y Gomez outspending us 2 to 1.

Awards
Siren Radio Awards – Campaign – Shortlist